Sajni; a multi-designer store is a retail store that sells clothing and accessories from multiple designers, rather than just one. It typically features a mix of established and up-and-coming designers and also sells limited edition or exclusive items. It is operating online and has one physical store but soon going to open multiple stores in famous cities of Pakistan. It also provides additional services such as styling and personal shopping.
Designers at sajni creates a wide variety of clothing for men, women, and kids including:
Some designers focus on specific types of clothing, while others create a range of different styles. Additionally, some designer creates their fashion label and some may work for fashion houses.
There are several benefits of multi-designer stores:
Sajni designers are one of a kind. Merak, Sofia Rubab Couture, HM Zari, and Meerab Shahid’s new arrival are all about high-quality and well-crafted designs. These designs are versatile and can be worn in multiple ways. Mahnoor Muneer and Frizma’s Attire’s designs are personalized and unique. They reflect the current fashion trends in Pakistan. Other designers including Parnian, Bareeq, Hemstitch, Halima Closet, Anila Ilyas, Aqsa Asif, and Bebano make formal, semi-formal, and casual wear designed for specific customers, such as men, women, or children, or specific body types, such as plus size, petite, etc.
Moreover, Black Pret, Fairy Iman, Hayat, Norans, Rida Shah, Saad Lari Atelier, Saba Yasir, Zar by Tayyab baigh, Vestire, Surmai, and Soho Official’s designs are suitable for a variety of different looks and styles. Their designs are comfortable and effortless, made with lightweight and breathable fabrics, suitable for everyday wear, and more relaxed events. Many other designers are soon will be a part of Sajni to provide their inspirational designs which are reflections of their aesthetic and design philosophy.
Sajni provides an opportunity for new designers where they can often attract a diverse range of customers, which can provide new designers with valuable exposure to potential buyers and clients. Setting up and maintaining a standalone store can be costly, especially for new designers who may not have the resources or established customer base to support it. Participating in a multi-designer store like sajni can help to reduce these costs. It is also helpful in different ways, including exposure, networking opportunities, reduced costs, increased sales, and marketing and promotion. It can be a great way for new designers to get their foot in the door and establish a presence in the fashion industry. However, it is important for designers to carefully research and choose the right store like sajni to participate in, as not all multi-designer stores may be a good fit for their brand.